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Water Wood Echo 1 SMS (E1)

The Echo 1 builds upon the long history of square bill excellence, but incorporates several features and processes that make it more durable and more snag-resistant. Specifically, our use of Marupá Pedra wood from the Amazon Rainforest makes our crankbaits exceptionally consistent and resilient. When combined with a specialized paint process made to handle repeated abuse and best-in-class hardware, this compact lure can be put into four-wheel drive, running it through brush and into rocks and wood. Put it to the test and you’ll see that it’ll outfish and outlast the competition. Its nearly bulletproof construction is complemented by the fact that the lip angle is designed so that when it comes in contact with immovable cover it “rolls over” on its back before continuing its path forward, shielding the hooks from anything that the lure might snag upon. 

Additionally, the higher density of the Marupá Pedra wood from the Amazon rainforest produces a remarkably consistent hard “thump” that triggers jarring strikes from even reluctant or neutral fish. That means you can fish behind other anglers, or in hard-hit areas, and continue to catch fish when others struggle. It excels in both the pre- and post-spawn, and again in the fall, or any time fish are in thick cover feeding on smaller baitfish.

The E1 comes in Standard and Deep models, so you can offer up the same productive body style and action in two distinct depth ranges as the bite changes throughout the day. This version dives to 3 feet.

As with all Water Wood crankbaits, each E1 is water-tested, tuned and completely inspected before being put in the hands of serious anglers. Don’t worry about putting it in the heaviest cover possible, because the CB G10 lip will dig in and push through, just like a bulldozer.

E1 SMS Specifications:  

  • Built out of Marupá Pedra wood from the Amazon Rainforest.
  • Depth range 3 ft / 12 lbs / Fluorocarbon.
  • Weight 0.5 oz.  
  • Length 2".
  • Lip made of CB G10. 
  • 304 Stainless steel wire. 
  • Premium Treble Hooks and Split Rings. 


We make many Water Wood crankbaits in both a high-gloss finish and a Satin Matte (SMS). Both have their applications, but we’re repeatedly asked about how we developed the SMS concept, and when it’s at its best. Those of you old enough to remember when cranking was its heyday on Carolina lakes like High Rock, Gaston and Buggs Island may recall that some of the old-time crankers would leave their plugs on the dashboards of their tow vehicles. You may have assumed that the goal was to fade the paint, and that might have been one benefit of the process, but the real goal was to take away the shine.

With a matte finish, like those old-school crankbaits, lures have a more natural, more discreet appearance in the water. A bluegill, bass or blue marlin above the surface may “light up” with color, and has a protective coat of mucus, but under the water they tend to be less gaudy. When fish are ultra-wary, that’s when the matte finishes come into play.

Don’t worry, the process by which we paint the matte finishes makes them remarkably strong and extra-durable. You can bang them into just about anything and they’ll maintain their appearance.