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1st Gen Fishing Copperhead Bladed Jig
$9.99

Built with two copper-plated bb’s that have been molded into the head of the bait, the 1st Gen Fishing Copperhead Bladed Jig is the loudest vibrating jig on the market. When the Copperhead Blade rocks from side to side, it...

Wack'Em O-Ring Tool
$6.99

Brand: 1st Gen Fishing  The Wack’em O-Ring Tool quickly and easily adds O-Rings to rig plastic worms “wacky style”. This tool will fit any size worm and comes loaded with 10 black o-rings that are perfect for 5-6” stick baits....

Wack'Em o Rings - Black
$2.79

Brand: 1st Gen Fishing The 1st Gen Wack'em O-Rings will elevate your wacky rigs and maximize the life of your favorite soft plastics. Available in a range of sizes designed to accommodate a vast majority of soft baits on the...

1st Gen Copperhead Mini Bladed Jig
$9.99

A more compact version of the original Copperhead Bladed Jig, the 1st Gen Copperhead Mini Bladed Jig features a bite-sized profile and much tighter and more subtle vibration with a 50% reduction in blade size. Built around a smaller 3/0 Mustad Ultra...

Eagle Claw Lazer Sharp L1BUH Octopus Hooks
$7.99

The Lazer Sharp L1 Short Shank Octopus hook gives Salmon/Steelhead anglers a versatile hook that keeps presentations as natural as possible. The up eye easily allows snelling that keeps trolling presentations running true. The offset design turns more bites into...

XBraid X8 Finesse Braided Fishing Line - 165yds
$25.99

Finesse X8 features a camo-color shift pattern to further enhance its deception beneath the water’s surface and an ultra-smooth coating to maximize smoothness, resulting in longer, more accurate casts. Available in 4#-20# in 165yd spools. 

Bomber Gen 2 Model 7A Crankbait
$3.50

A legendary crankbait that has been catching bass and cashing checks for decades, the Bomber Gen 2 Model 7A Crankbait is an updated version from the original Model 7A to give anglers even more fish catching performance. Built with a...

Z-Man Chatterbait Elite EVO
$9.99

Featuring a patented direct head-to-blade connection and trademarked hex-shaped ChatterBlade, the Z-Man Chatterbait Elite EVO is designed to start vibrating immediately and produce erratic hunting action with each turn of the reel handle. Built around a 5/0 custom heavy-duty needlepoint black nickel...

AFTCO M01 The Original Fishing Shorts
$65.00

The go-to fishing shorts for all anglers worldwide since 1989. The Original Fishing Short® was built with comfort, durability and movement in mind. The classic fit offers slightly more room through the hips and thighs with a wider leg opening....

Z-Man Micro Max Chatterbaits
$7.99

Designed for high-pressure situations that call for a smaller and more subtle presentation, the Z-Man Chatterbait Micro Max is a scaled-down tournament-quality bladed jig that’s ideal for use with bait finesse fishing tackle. Featuring Z-Man’s trademarked stainless-steel hex-shape Chatterblade, the Micro Max...

Shimano SLX DC Baitcasting Reels
$224.99

Built upon Shimano's well received SLX platform, the Shimano SLX DC Baitcasting Reels implement a one-of-a-kind digitally controlled braking system to put trouble free casting in the hands of more anglers than ever before. The SLX DC features the same...

Z-Man Micro Finesse Chatterbaits
$3.99

The Micro Finesse ChatterBait packs signature ChatterBait vibration and flash into a compact ultralight and BFS-ready design. Pre-rigged with a 2-inch Baby BallerZ trailer, it delivers erratic action and lifelike movement that excels for crappie, bluegill, trout, perch, and bass....

Megabass Vision 110+1 Jr. Jerkbaits
$23.99

Expanding on their legendary line-up of premium jerkbaits, the Megabass Vision 110+1 Jr. Jerkbait now offers the proven Bassmaster Classic winning action in a bite-sized package to attack the key 7ft depth range. Developed by ITO Engineering, the Megabass Vision...

Z-Man Chatterbait Elite Evo HD Baits
$12.99

The ChatterBait Elite EVO HD takes the proven Elite EVO platform and upgrades it for heavy cover, braided line, and high-pressure situations. Built to be over 40% stronger than the standard EVO, it features a welded line tie, reinforced head-to-blade...

Evolution BallistiX 3.7 Tackle Tray
$24.99

Introducing the Evolution Fishing Ballistix 3.7 Tackle Tray, crafted with precision and durability in mind this is the last tackle tray you will buy. Constructed with a robust polycarbonate lid and reinforced outer corners, the Ballistix 3.7 Tackle Tray is...

6th Sense Scramble 106 Topwater Lures
$12.99

Get ready to stir up the surface and ignite explosive strikes with The Scramble! Designed for anglers who live for heart-pounding topwater action, this lure combines precision engineering with an irresistible commotion that fish simply can't ignore. Featuring a rotating...

Z-Man Chatterbait Flashback Mini Bladed Swim Jig
$4.29

Combining a holographic soft plastic minnow body with a downsized version of Z-Man's exclusive ChatterBait creates a unique bait that is deadly on panfish, trout, crappie, bass, and more! On the retrieve, these baits feature an exaggerated side-to-side motion and...

Shimano SLX 151 XG A Baitcasting Reel
$114.99

Designed for tournament anglers and weekend warriors alike, the Shimano SLX A 150 Casting Reel is upgraded with SilentTune technology to improve rotation and enhance overall reeling performance. An industry benchmark for versatility and performance, the Shimano SLX A150 Casting Reel is...

Shimano CURADO 1737021 DC 151 HG REEL LH
$304.99

Built on the legacy of durability, dependability and versatility that Curado is known for, the Curado DC now features Shimano's unique DC braking technology. The Digital Control braking system utilizes a microcomputer to monitor spool speed 1,000 times every second...

Berkley Frittside X5 Crankbaits
$17.99

The Frittside™ X redefines durability and performance in flat-sided crankbaits. Its reinforced circuit board bill delivers exceptional strength and durability, while patented FlashDisc™ Technology balances weight and buoyancy to replicate the natural action of balsa with the toughness of a...

Bomber Next Gen Model 6A Crankbait
$3.50

A legendary crankbait that has been catching big bass and winning tournaments for decades, the Bomber Gen 2 Model 6A Crankbait is an updated version from the original Model 6A to give anglers even better fish catching performance and also...

Seaguar 101 BASIX Fluorocarbon - 200yrds
from $9.99

Seaguar BasiX, Strong, Soft and Smooth Casting, Premium, 100% Fluorocarbon Performance Fishing Line, Virtually Invisible, Value-Packed & Budget Friendly Seaguar BasiX is a soft, supple, easy-casting line that comes off a reel smoothly for a fret-free fishing experience. 100% fluorocarbon;...

6th Sense Pressure Series
$9.00

The Pressure Series represents the next generation in crankbaits, specifically engineered for finesse cranking at all depths. These innovative crankbaits feature a sleek, flat-sided body, creating a unique combination of sound and movement ideal for finesse-style cranking. With fish constantly...

Z-Man Tungsten Chatterbait Elite EVO
$17.99

The Tungsten ChatterBait® Elite EVO™ features a compact 96% tungsten head that sinks quickly, producing unique sounds and vibrations. The direct head-to-blade connection ensures immediate action. It has a heavy-duty 5/0 hook, custom 2-part trailer keeper, detailed head paint with...

Daiwa J-Fluoro Samurai Fluorocarbon Line - 1000yds
from $94.99

Featuring a virtually invisible clear design, the Daiwa® J-Fluoro Samurai Fluorocarbon Fishing Line is perfect for sneaking your bait naturally into panfish, trout, bass, and walleye habitat. The stealthy presentation of this Daiwa fishing line isn't its only advantage, though....

Bomber Next Gen Fat A B05F
$4.99

Delivering legendary performance, the Bomber Gen 2 Fat A B05F Crankbait is a medium running crankbait that catches big fish especially early in the season. Built with a wide body and uniquely shaped bill, the Gen 2 Fat A B05F...

Bubba's Smart Fish Scale
$114.95

Introducing the newest top-of-the-line fishing tool from BUBBA, the Smart Fish Scale. Featuring our ICONIC NON-SLIP GRIP, the SFS is the perfect fish scale, whether you’re a hobbyist or a fierce competitor. The unmatched 60-POUND WEIGHT LIMIT and BEST-IN-CLASS ACCURACY...

Berkley Choppo
$14.99

Whether you are a weekend warrior or a seasoned pro, the Berkley Choppo is the ultimate chuck and wind bait that delivers explosive topwater action. Built with a super durable cupped propeller tail, the Berkley Choppo produces an enticing plopping...

Seaguar Tatsu Fluorocarbon Fishing Line
from $46.25

Strong and Supple, Premium, 100% Fluorocarbon Performance Fishing Line, Virtually Invisible Seaguar Tatsu is the world's only double-structure fluorocarbon mainline delivering amazingly strong, yet supple performance. Our exclusive double-structure process fuses two 100% fluorocarbon resins into one solid line that...

Berkley 70 Series Doom Stroller
$16.99

Evolve your minnow game with the Berkley Doom Stroller – a hard stroll bait built for anglers who demand precision and performance. Designed for use in conjunction with forward-facing sonar, the Doom Stroller perfectly imitates an isolated baitfish to trigger...

Z-Man Evergreen Chatterbait Jack Hammer
from $16.99

Designed by Elite Series pro’s, Brett Hite and Morizo Shimizu, the Z Man Chatterbait Jack Hammer is one of the most refined and highly anticipated vibrating jigs to ever hit the U.S. market. Featuring an exclusive, low center of gravity head with...

Power Pro Braided Spectra Fiber Fishing Line Hi-Vis Yellow 150 Yrds
from $18.50

PowerPro braided Spectra fiber with Enhanced Body Technology (EBT) gives you awesome handling performance on any reel. Unlike the older style braided lines, fishing with PowerPro is as easy as fishing with monofilament. An incredibly round, smooth, and sensitive line,...

Shimano Metanium MGL B Baitcasting Reels
$489.99

Re-engineered for 2020, the Shimano Metanium MGL B Baitcasting Reels utilize never before seen technologies to achieve the pinnacle in baitcasting reel performance. The newest iteration of the renowned Metanium line of reels boasts a cutting edge body design that...

BallistiX Terminal Tackle Tray
$24.99

Introducing the Evolution Fishing Ballistix Terminal Tackle Tray, the ultimate solution for organizing your terminal tackle. Designed with meticulous attention to detail, this Patent-Pending tackle tray features a specifically measured layout to uniquely organize various hook and weight sizes in...

P-Line Silent Stringer 9' 11 Snap
$5.99

Brand: P-Line  Silent Chain Stringer does not spook fish like most chain stringers do! 11 SnapsNylon: 9'

Pflueger President Spinning Reel
from $69.95

5 Bearing System - Corrosion resistant stainless steel ball bearings, Aluminum Frame - Ensures precise gear alignment, Aluminum Cone - Pflueger's highest quality machined aluminum front cone design, and Dual Titanium Pins - Easier line pick-up with high-grade wear resistant...

Berkley Jack 6 Lipless Crankbaits
$10.99

The smallest model in Berkley’s next-generation lipless crankbait, the Berkley Jack 6 Lipless Crankbait features a sharp knife blade design and innovative tungsten weighting for a deadly combination of casting or vertical presentations. Capable of producing a super-fast fall and...

Hildebrandt Tin Roller
$11.50

TANDEM SPINNERBAIT W/UNIQUE ‘QUICK-BLADE-CHANGE’ FEATURE• Life-like Appearance Fools Fish in Clear Water• Non-Toxic Tin Body Falls Naturally• Genuine 24K Gold or Bright Nickel Blade Finishes• Sampo  Ball-Bearing Swivel• Pre-Sharpened Hook

XBraid X9 Fulldrag Fishing Line - 165yds
$29.99

Engineered for epic battles with leviathan-grade gamefish, the XBraid X9 Fulldrag Braided Line features an innovative 8-around-1 construction for unrelenting power and strength during prolonged fights. Built with 8-strands densely woven around a 9th core to create a remarkably round profile, the...

Megabass 110 Jerkbaits
$24.99

Once the closely-guarded secret of the pros, the Megabass Ito Vision 110 has quickly become a staple among professional and amateur anglers alike. Carefully crafted and precision engineered, it sets the standard for jerkbait performance - offering a one-of-a-kind darting...

6th Sense Fixed Jigsaw Bladed Jig
$9.99

Precision-tuned for instant vibration, the 6th Sense Fixed Jig Saw Vibrating Jig is built with an ultra-thin blade that's carefully shaped to produce an enticing and erratic hunting behavior. Featuring a streamlined head design that slips through underwater cover, the Jig Saw...

Zoom Z -Craw Jr.
$6.99

A true workhorse, the Zoom Z Craw Jr. delivers advanced versatility and universal attraction that works across a broad spectrum of techniques. Originally built for flipping, the Zoom Z Craw was quickly recognized as an outstanding jig trailer, an excellent addition to a...

Rapala DT08 Series Crankbaits
$9.79

The Rapala DT Series lures, designed by crankbait authority David Fritts, dive fast and stay in the strike zone longer than any other crankbait on the market. The DT Series crankbaits have accounted for numerous tournament wins and record catches...

Billy Bay FG-9 Hi Viz Fish Gripper 9"
$9.99

Saltwater grade corrosion resistant, floating fish gripper with no slip teeth, and ergonomic floating hard polypropylene handle

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