Haymaker is truly a one-of-a-kind design. The extra wide gap can accommodate any soft bait, for any presentation. The angled-up Super Needle Point fishes like a straight shank hook--in perfect position for a quick, powerful hookset. Features a Silky Gray,...
The Evergreen Combat Rat is an exceptionally realistic rat wake bait, meticulously designed for the modern angler. This lure stands out with its innovative swivel hook hanger, which significantly improves the hook-up and landing ratio, ensuring that once a fish...
These hooks are X+ Strong and can be used for trout, bass, and many inshore species. Made from Zo-Wire which is stronger than other traditional high carbon steel wires. These hooks weigh the same as the ST-36 but are roughly...
An incredibly efficient twist on a proven productive tool, the Shane's Baits Blades of Glory Umbrella Rig is smartly crafted to ensure unparalleled performance season after season. The Blades of Glory Rig is led by a military grade aluminum head...
The 2025 Aird 80 is designed to deliver high-performance fishing at an affordable price, featuring a 90mm swept handle for increased leverage and control, and rubberized grips for a secure hold. Whether you're a seasoned pro or just starting out,...
The additon of the Winged Fluke is a fresh take on the classic Super Fluke lure for today’s bass fishing challenges. It is available in 4 and 5 inch sizes and features a small wing on each side of its...
Designed to be a premium lipless crankbait, the Duke performs like no other on the market. The unique wide head design gives the Duke a tighter vibration while also displacing water giving it a hard thumping action upon retrieve. The...
Make bass think twice before heading into shallow water with the 6th Sense Crush Flat 75X Crankbait. Built with a flat-sided profile and a fast-rolling action, the 6th Sense Crush Flat 75X Crankbait generates a tremendous amount of flash and vibration...
The Octane MinnowZ™ is a high‑performance ribbed swimbait built around Z‑Man’s exclusive SWAG™ tail, a hybrid wedge‑and‑paddle design that produces a strong, consistent tail wag at any retrieve speed. Constructed from 10X Tough ElaZtech®, it withstands repeated strikes and allows...
Made of high-grade stainless steel with a gunmetal black finish, SPRO Power Swivels are many times stronger than standard barrel swivels and offer super smooth rotation and tremendous strength and durability.
Ideal for those slick calm days when you need a more finesse approach, the Berkley Drift Walker provides a subtle action that will trigger even the wariest of fish. Constructed with a slim hydrodynamic profile, the Berkley Drift Walker produces...
The next generation of Curado is here. A longtime favorite among tournament anglers, the Curado series is constantly setting the benchmark for reliability – and the Shimano Curado 200K Casting Reel is no exception. The next chapter in the Curado legacy, the...
Hand poured & custom decorated colors as original. Gold hooks. Original style head with barb to hold lure on hook with large painted eyes. Lure attached to spinner. 1" 1/32oz
The Schlapper Pro Bushwhacker buzzbait is the exact topwater bass fishing lure Pat Schlapper used to win a Bassmaster Elite Series event on the Sabine River. We brought the original molds out of retirement to build this custom tournament-winning buzzbait exactly the same way we did...
Designed with the largest 3D eye for each head size and equipped with a beefy but compact 2/0 Mustad® hook and conical keepers, this jighead has quickly become the best selling inshore saltwater jighead in the Southeast market for good...
An enhanced rendition of Shimano’s legendary cost-effective reel, the Shimano Caius Casting Reel screams quality and innovation that continues the renowned legacy of the Caius series. Designed with a lightweight compact body, the Caius incorporates advanced technologies such as the...
The 6th Sense Quake Lipless Crankbait has an action unlike most typical lipless crankbaits on the market. Utilizing a duel flat back design, it has two flat spots that grab more water and increase vibrations. The increased vibrations bring a different thump and...
Constructed with an upward-facing metal lip, the Buckeye Lures Elevate Head provides the versatility to effectively fish a variety of depths. Depending on the retrieve speed, the Elevate Head can swim on the surface as a topwater or dive subsurface...
Whether bass want it fast, slow, walked, or popped, the Booyah Boss Pop delivers an advanced versatility that allows anglers to adapt and capitalize on the bite. Designed with a shallow-cupped mouth, the Booyah Boss Pop delivers a strong-splashing attraction...
The Spro Dean Rojas Signature Series Bronzeye Popper Frog was designed to attract bass out of the thickest cover with its loud popping sound. Use it to walk-the-dog, pop it or chug it, the Bronzeye Poppin' Frog casts like a...
The 6th Sense Peg-XÂ Weight Stoppers are perfect for pegging your weight to your fishing line. Simply thread your line through the top loop above the stopper and slide the Peg-X over your line - these are great for flipping bushes...
Introducing the newest top-of-the-line fishing tool from BUBBA, the Pro Series Smart Fish Scale. Featuring our ICONIC NON-SLIP GRIP, the Pro Series Smart Fish Scale is the perfect fish scale, whether you’re a hobbyist or a fierce competitor. The unmatched...
3.5mm neoprene material Mud tire inspired rubber boots Extended inseam for maximum mobility Stay dry offroading, hunting, or fishing
Featuring a flat-sided profile that accurately mimics both crawdads and baitfish, the Berkley Clickin’ Frittside 7 Crankbait delivers a tight balsa-like thumping action with enhanced clicking sounds that attract fish in stained or dirty water. Boasting tour-level victories and a...
Weighing in at 3/4oz and a snack-sized 5in, the MAGDRAFT 5IN swimbait delivers that irreplaceable head-shaking, tail-thumping action that captivates trophies around the world. With a medium-slow to medium-fast retrieve, the MAGDRAFT’s tail kicks into gear, sending powerful vibrations throughout...
Representing the pinnacle of XBraid leader technology, the XBraid V12 Fluorocarbon Leader Line is crafted from the finest resins to ensure top-notch performance for both freshwater and inshore applications. Born from a commitment to bring enhanced strength and sensitivity to challenging marine...
The Octane MinnowZ™ is a high‑performance ribbed swimbait built around Z‑Man’s exclusive SWAG™ tail, a hybrid wedge‑and‑paddle design that produces a strong, consistent tail wag at any retrieve speed. Constructed from 10X Tough ElaZtech®, it withstands repeated strikes and allows...
The backbone of the famous Heddon Zara Spook family is the Super Spook. The feature setting these models apart from other Zaras is their super stout hardware system, from line ties to hooks, all designed to stand up to the...
Great for fishing your favorite worm baits and other soft baits, the VMC® RedLine Series Hybrid Worm Hook delivers the advanced performance it takes to pierce lips and land big fish. Engineered for elite anglers everywhere, the VMC Redline Series...
Redesigned and backed by a number key improvements, the Shimano SLX 150 XT Casting Reel takes the winning performance of the SLX series a step further with a refreshed design that amplifies performance. Housed in a rigid, yet incredibly lightweight HAGANE frame,...
The SPRO Thumper Spinnerbait comes equipped with Gamakatsu Nano Alpha Coated hooks for durability and practical functionality. Each bait comes with a Ball Bearing Swivels, SPRO Mean Eye Head-ideal for hard cover such as rock and timber. Custom hard-thumping Colorado...
When Rapala was creating the Shad Rap, they wanted a crankbait that would closely resemble baitfish the world over, cast like a bullet, and work at a variety depths. Now considered by many to be the benchmark by which all...
This Fluorocarbon-Coated Copolymer® Line Delivers Consistent Quality and a Uniform Diameter, Enhancing Abrasion Resistance, Knot Strength and Overall Line Performance. Exceptional lure control ultimate bite detection and firm hook setting power Virtually invisible in the water Fast sinking Less than...
A revelation in topwater popping lures, the Snag Proof Zoo Pop 3/8oz boasts an exceptional popping action combined with the ability to float at rest, seamlessly merging finesse fishing with the power of frog lures. Its soft, hollow body generates...
Gamakatsu’s Superline Offset Shank EWG Work Hook is a high carbon heavy-wire hook designed to fish braided line in heavy cover. Built for serious flipping in the tules, overhead mats or pads. Gamakatsu’s Superline Offset Shank EWG is perfect when...
The oval-shaped head design of our BKJ Bucktail Jig provides added control and balance for a variety of techniques, while the bucktail hair of the lure maintains its shape offering a larger profile presentation. Premium Hi Carbon Steel chemically sharpened...
From a passion of bait building as a childhood hobby to customizing lures as a professional angler, the Rapala Ott’s Garage Slim 06 Crankbait is born out of the sawdust from Ott DeFoe’s Garage. Made from premium balsa wood, the...
With 12 different river systems less than an hour's drive from town, it's no wonder New Zealand's Reefton is world-renowned for its freshwater fishing. These size large frames are the perfect companion to explore any body of water and will...
The Berkley Krej is a revolutionary hard bait that is creating a new style of fishing called "Krejing." This lure defies conventional jerkbaiting, by working its way upwards in the water column, only to fall backwards towards its target. Designed...
This dynamic bait has the right features for exceptional results with a wide array of gamefish. The patent-pending design creates quite a stir in the water. And the StreakZ trailer with its flexible, yet extremely durable ElaZtech construction, and detailed...
Designed by West Coast hammer and distinguished tournament angler Ken Mah, the Buckeye Lures Dumpster Diver Jigs slip in and out of the nastiest and thickest cover to help anglers gain better access to hard-to-reach fish. Built with heavy-duty Mustad...
The Smart Fish Scale Lite is the latest addition to BUBBA’s Smart Fish Scale (SFS) family. Despite its compact size, this scale delivers everything you expect from BUBBA and more. With a precision load cell and auto-lock feature, the SFS...
Strike King® & Wally Marshall are offering you his best-kept secrets in crappie fishing lures today! Over the past 25 years, Wally Marshall has been honing his skills and knowledge to bring you the best crappie lures money can buy! ...
