Of all the baits out there, a frog is one of the most exciting lures to fish. Bass explode on the Stanley Ribbit. It's absolutely heart stopping action. You can work this weedless wonder over logs, grass beds, and lily...
Developed by Major League Fishing pro, Jacob Wheeler, the Rapala Crush City Freeloader is a deadly and super versatile shad style bait that needs to be in your tackle box at all times. Molded with tall flat sides to resemble...
Often imitated but never duplicated, the Rebel Pop-R is the standard by which all other top water poppers have been judged for over three decades. Slowly chug it along the water's surface or retrieve it quickly like a skittering shad, during certain...
The additon of the Winged Fluke is a fresh take on the classic Super Fluke lure for today’s bass fishing challenges. It is available in 4 and 5 inch sizes and features a small wing on each side of its...
Protect your rigged-up lure from damage and tangling with other lures, rods, and lines.
Fitzgerald Fishing Oxidized Black Tungsten Weights are unpainted and specially treated so they stay black forever! Each weight goes through a special process that doesn’t involve paint to guarantee that they never chip or lose their black finish. With smooth...
PowerPro Spectra Braided Line in Yellow is designed for applications where a high visibility line is necessary. It is typical for anglers to use a short fluorocarbon leader with Hi-Viz lines, especially in clear waters. The angler is able to...
The War Eagle Jigging Spoon delivers a fluttering, fish-attracting descent that varies in speed depending on the lure's weight. This jigging spoon has a hammered finish for irresistible reflection. There is no need to Doctor the War Eagle Jigging Spoon,...
Built to last with a solid aluminum frame, A-RB® bearings, Super Stopper® and more, Cardiff reel is a solid performer. A-RB® (Anti-Rust Bearings) Handle Side VBS® Variable Brake System (VBS®) Super Stopper® Assist Stopper® Non-Disengaging Levelwind System (400 and 401...
Freedom gets heavy – really heavy, with our line-up of performance-designed tungsten flipping weights. FT Tungsten Flipping & Worm Weights feature an intuitive design which allows them to slip through cover, brush and floating vegetation with ease to get to...
Designed to the specifications of legendary professional angler, Kevin VanDam, the Strike King HC KVD Splash offers a devastating combination of spitting, chugging, and walking. Its narrow nose allows the angler to easily produce an amazing walking action and its cupped mouth...
Designed to pair perfectly with the Micro Shad HeadZ, the Baby BallerZ' natural minnow profile is ideally suited for targeting not just crappie, but also bluegill, trout, bass, perch, and more. Sporting a ball-shaped tail that shimmies erratically on the...
The Red Eye Shad by Strike King was designed by their national pro staff, and is a complete fish catching package at a price that is hard to beat. Strike King is offering this bait in their pro team paint scheme along...
Expanding Booyah's lineup of Flash Point jerkbaits with a smaller baitfish profile, the Booyah Flash Point Jr Jerkbait is a bite-sized hard bait that amplifies sonar returns to give anglers an edge with forward-facing sonar. Built with a bright strobe-like blade on...
Don't let the size fool you - the 1/8 oz. ChatterBait Micro delivers the same action and vibration as its big brothers, but in a smaller package. The perfect choice for ultra light tackle, the Micro is ideal for ponds,...
Elevating precision and unleashing limitless potential, Lew’s® Custom Pro Baitcast Reel features an ultra-compact design with 30mm spool, it boldly redefines expectations of quality and performance. Within the sleek, one-piece aluminum frame lies ParaMag® ITB (Inertia Transfer Braking) – the...
The Berkley Krej is a revolutionary hard bait that is creating a new style of fishing called "Krejing." This lure defies conventional jerkbaiting, by working its way upwards in the water column, only to fall backwards towards its target. Designed...
A versatile, easy-to-use, and multi-functional lure that accurately mimics small baitfish, the Strike King Evader can be reeled across the surface of the water as a topwater minnow or twitched underneath as a rising jerkbait. Built with a unique up-tuned metal bill...
Super 4X strong for heavy duty fishing and even saltwater applications, the Owner Hyper Crosslock Snaps are constructed from the highest quality stainless steel. Providing more lure action as well, the Owner Hyper Crosslock Snaps allow you to make quick...
The SPRO Blade Spinnerbait is made with Gamakatsu Nano Alpha Coated hooks for durability and practical functionality. Each bait comes equipped with ball bearing swivels, SPRO Mean Eye head design, and flashy willow blades plated with gold and nickel. This...
Designed in collaboration with YouTube influencer and tournament angler Ben Milliken, the versatile 6th Sense Ozzie 4.0 is an ideal bait for hover strolling tactics and is also incredibly productive as a spinnerbait or vibrating jig trailer. Crafted with a segmented body...
Easily store and access your favorite soft baits with convenience and speed, thanks to clear bag that allows you to see exactly what you. Whether you're on the water or preparing for your next fishing adventure, organizing and accessing your...
The QWIK RIG by ¥EN is a single-piece, rear hook rigging and weighting harness built for urchin baits, cutting rigging time to seconds without sacrificing presentation. The evenly weighted system keeps your urchin horizontal for a natural profile. Machine-injection poured...
The HAZE-ST is engineered to elevate strike responses from cruising, mid-column neutral fish—exhibiting refined action across the finesse spectrum from drop shots to mid-strolling. Designed for tournament pressure zones where career-defining bites must be coaxed from pinpoint areas, the HAZE-ST...
Bandit Series 100 crankbaits feature a medium-width wiggle and super snag-deflection properties. The 100 Series dives to almost 5-feet on 10-lb line and weighs 1/4-ounce. The state-of-the-art molding, premium-grade plastics and wide array of color schemes make the Bandit Lures...
Designed by the legendary crankbait angler, David Fritts, the Berkley Frittside Crankbait is based on the crankbait that helped David win the 1993 Bassmaster Classic. Featuring a flat sided profile that mimics a wide variety of baitfish, the Berkley Frittside...
Engineered specifically to solve the issue of entangled baits in your tray. The 3700 Ballistix Hangr Tackle Management Box is finally the solution for maximizing bait capacity and eliminating the struggle of entangled baits. Not limited to treble hooked baits,...
Drop shotting is a must-have in your fishing arsenal and Freedom’s Tungsten Dropshot Weights are designed for performance and quality for largemouth and smallmouth anglers. FT Drop Shot Weights give anglers a smaller, compact presentation and feature a built-in swivel...
Evergreen International brings us the next generation of Last Ace - the 140 Swim! This is an amazing line through paddle tail swimbait that is ultra realistic in look and movement. Ultra-real colors that express the life-like feeling and...
Seaguar PEX8 Ultra-Sensitive, Micro-Thin, Hi-Vis 8-Strand Braid – Exceptionally Thin Diameter, No Stretch, Strong And Abrasion Resistant – Long Casting – Super Sensitive Seaguar PEX8 is an 8-strand multi-colored, smooth braided line with extremely thin diameters – as much as...
Take full control of your presentation with the Berkley Unlock, designed to call the depth and maximize every cast. Unlike traditional crankbaits, which waste the first and last third of the cast while the lure reaches and leaves its dive...
The YUM Dinger was designed to be fished in a variety of ways. Texas rigged, wacky style and even pitched into heavy cover. This soft plastic bait presents a very subtle life-like action that even highly pressured fish can't resist....
Forward facing sonar optimized and purpose built, Berkley FORWARD Braid gives anglers the ability to put the bait where they want it to generate strikes when using finesse techniques. Proprietary longitudinal construction maintains the line’s cross-section integrity over time to...
The Heddon One-Knocker Spook takes Heddon's proven "spook" design one step further by adding a single tungsten rattle contained inside a specially designed sound chamber. The sound chamber actually intensifies the distinctive 'thump' that one-knockers produce, generating added attention from...
There's nothing like fishing the weeds and slop, and nothing like the surprise and violence of a big bass crashing through the thick stuff to eat your frog. The Booyah Pad Crasher's soft plastic is just the right consistency to...
Designed for hard-thumping vibration and increased hook-up ratios, the Picasso NiTi Pro Double Willow Spinnerbait is constructed using an American-made .040” diameter titanium wire frame that flexes for improved fish retention. Equipped with two vibrant willow blades that emit a wealth of...
The Z-Man Chatterbait Mini Max is a compact bladed jig ideal for situations that call for a smaller profile and more subtle vibration. Designed with a downsized stainless Hex-shaped ChatterBlade, the Mini Max features a blade almost half the size...
Featuring a sharp knife blade design and innovative tungsten weighting system, the Berkley Jack 7 Lipless Crankbait is the mid-size model in Berkley’s next-generation line-up of lipless crankbaits ideal for casting or vertical presentations. Capable of producing a super-fast fall...
Little Dippers are a scaled down version of the Skinny Dipper with the same great action. There are multiple ways to fish with a Little Dipper. Some of our favorite presentations are on Alabama rigs, Vibrating jig trailers and as...
The Rapala DT Series lures, designed by crankbait authority David Fritts, dive fast and stay in the strike zone longer than any other crankbait on the market. The DT Series crankbaits have accounted for numerous tournament wins and record catches...
