Forge Premium Alloy Flipping Weights offer increased hardness and sensitivity over standard lead at a more affordable price than tungsten. Featuring a streamlined profile, polished insert-free line channel, embossed weight markings, and durable matte finishes, they’re built for Texas rigs,...
ChatterBait inventor Ron Davis is back with this bladed jighead featuring a willow leaf shaped blade that creates rapid-fire vibration, making it ideal for burning on the top for schooling fish, yo-yo’ing at depth for bottom dwellers, and just about...
Introducing the newest top-of-the-line fishing tool from BUBBA, the Pro Series Smart Fish Scale. Featuring our ICONIC NON-SLIP GRIP, the Pro Series Smart Fish Scale is the perfect fish scale, whether you’re a hobbyist or a fierce competitor. The unmatched...
Stainless spring steel tool for clearing paint from jig and lure eyes.
Sufix® 832® Advanced Superline® is the strongest, most durable small diameter braid on the market. R8 Precision Braiding and fiber technology provides superior strength, roundness and line consistency. 832 Advanced Superline has 8 fibers (7 HMPE fibers plus 1 GORE®...
Designed to be the perfect 'in-between' size, the Zoom Midsize Z Craw gives anglers the same bite-inducing action of the original in a slightly downsized profile that excels across a broad spectrum of bass fishing techniques. Originally intended for flipping applications, the...
The Strike King KVD 4.0 Magnum Squarebill employs erratic wandering action that was specially developed by Bassmasters Elite Series all-time money winner, Kevin VanDam. Aimed at catching those extra-hungry kicker fish, the KVD 4.0 delivers excellent deflections and reaches its...
Painstakingly designed and tested by the Jerkbait guru and Bassmaster Classic Champion, Hank Cherry, the Berkley Stunna Jerkbait 112+1 relies on the same peerless performance as the original Stunna but grants anglers a deeper dive to catch those hard-to-reach bass....
Expanding on their already popular and proven Rattl’n Vibe Lipless Crankbait, the Yo-Zuri Rattl'n Vibe One Knock Lipless Crankbait capitalizes on the same incredible action but with a bass-conjuring single knock rattle that acts as a proverbial dinner bell for...
Great for fishing your favorite worm baits and other soft baits, the VMC® RedLine Series Hybrid Worm Hook delivers the advanced performance it takes to pierce lips and land big fish. Engineered for elite anglers everywhere, the VMC Redline Series...
Bandit Series 100 crankbaits feature a medium-width wiggle and super snag-deflection properties. The 100 Series dives to almost 5-feet on 10-lb line and weighs 1/4-ounce. The state-of-the-art molding, premium-grade plastics and wide array of color schemes make the Bandit Lures...
Seaguar PEX8 Ultra-Sensitive, Micro-Thin, Hi-Vis 8-Strand Braid – Exceptionally Thin Diameter, No Stretch, Strong And Abrasion Resistant – Long Casting – Super Sensitive Seaguar PEX8 is an 8-strand multi-colored, smooth braided line with extremely thin diameters – as much as...
Everyone has experienced the frustration of cheap spinnerbaits – bent wires, lost blades, and worst of all, lost fish due to inferior components, dull hooks or outright breakage. The BOOYAH Blade features top-quality components and angler-smart design, starting with the...
Hank Cherry a Bassmaster Classic Champion, made modifications with a jerkbait that helped win him this title. The Berkley Stunna jerkbait is born from Hank Cherry's vast knowledge and has all the refinements for a jerkbait to excel. With action,...
Ideal for those slick calm days when you need a more finesse approach, the Berkley Drift Walker provides a subtle action that will trigger even the wariest of fish. Constructed with a slim hydrodynamic profile, the Berkley Drift Walker produces...
Brand: Pucci Drop Shot Pencil Sinkers allow you to change your weight without having to re-tye. Inverse V eye makes things simple; it allows you tie a knot near the end of your line and pull up to set. Features:•...
Introducing Evolution Fishing Lure Wraps, the ultimate solution for anglers seeking hassle-free organization and quality. Focused on functionality, these lure wraps are engineered to securely encase your baits, providing coverage over treble hooks. This ensures hooks are protected from rod...
This is the original bait that started it all! The Z Man Chatterbait combines the flash of a spinnerbait, the vibration of a crankbait and the snag resistance of a jig. The patent-pending blade design creates an intense vibrating action,...
Excellent on a wacky or shaky style rig, the floating Zoom® Trick Worm® is the perfect finesse bait for covering heavy vegetation or structures where bass are hanging around just waiting to be seduced. Trick Worms wiggle, shake and dance...
Whether you twitch it on the top as a surface bait, or retrieved as a shallow runner, the Rapala Original Floater 5 Jerkbait delivers the wounded minnow action that others continue to imitate but can never duplicate. The lure that...
Featuring incredible target separation, improved coverage, and other performance enhancements, the Garmin LiveScope 2 Transducer Series is painstakingly engineered to furnish the ultimate live-sonar experience. Available in a standard and HD model, each LiveScope 2 Transducer leverages faster processing, improved stitching, and...
The Ballistix Twitch Tackle Tray is the ultimate storage solution for jerkbaits and walking topwater baits, ensuring maximum protection and organization. Designed with 7 thin horizontal dividers, this tray creates 8 long compartments, providing space for two long baits to...
Forward facing sonar optimized and purpose built, Berkley FORWARD Braid gives anglers the ability to put the bait where they want it to generate strikes when using finesse techniques. Proprietary longitudinal construction maintains the line’s cross-section integrity over time to...
The Berkley PowerBait® Chop Block: a glide bait so effective it seems almost unfair. Devised to halt bass in their tracks, this versatile soft glide mimics a variety of forage bases with its tall broad profile. The Chop Block is...
The new G-Power Stinger Trailer Hook brilliance comes from Gamakatsu’s famous B10S series of fly hooks and the expertise of Professional Bass angler Aaron Martens. The Stinger Trailer has a strategically designed eye angle. This allows the hook to run...
With 12 different river systems less than an hour's drive from town, it's no wonder New Zealand's Reefton is world-renowned for its freshwater fishing. These size large frames are the perfect companion to explore any body of water and will...
The Heddon Torpedo has been the world’s No. 1 best-selling prop-bait topwater lure for generations, and the Tiny version packs a lot of punch into its little package. The Torpedo’s aerodynamic shape, balance and weight allow anglers to cast for...
Primed to be your new go-to shallow water crankbait, the Berkley Dime 4 Crankbait features a lightweight compact body that provides balsa-like action and the ability to be fished slowly or burned at high speeds without blowing out. Built with Berkley’s patented...
Designed by Strike King Saltwater Pro Mike Frenette, the new Poppin’ Cork creates an insane bubble trail and releases a distinctive sound due to the six holes drilled through the cork, enabling water and air to get trapped as it...
The Bubba Nipper & Tether Combo makes cutting line easier than ever. Featuring stainless steel blades with extra sharp teeth, the Nipper is built to make precise cuts through mono, fluoro or braided line. The rubberized grip provides top-notch ergonomics...
The Rapala DT Series lures, designed by crankbait authority David Fritts, dive fast and stay in the strike zone longer than any other crankbait on the market. The DT Series crankbaits have accounted for numerous tournament wins and record catches...
Built on the foundation of the proven Sweep 6.0, the Super Sweep 5.3 takes swimbait performance to the next level. With a redesigned tail, this bait delivers an enhanced tail kick and body roll, creating an aggressive, lifelike swimming motion that predatory fish can’t ignore.  Designed...
The perfect combination of sight-and-sound, the Yo-Zuri Rattl’n Vibe Lipless Crankbait delivers a premium presentation that bass can’t resist. Incredibly lifelike, the Yo-Zuri Rattl’n Vibe Lipless Crankbait features a finely detailed scaling, 3-D eyes, and an precise baitfish profile.Internally, the Yo-Zuri Rattl’n...
Perfect for targeting pressured and easily spooked fish, the River2Sea Whopper Plopper features a stickbait style front-half and a rotating backside, which delivers a heavy sputter as it moves across the surface.Whether you crawl it super-slow along weed lines, burn...
An incredibly efficient twist on a proven productive tool, the Shane's Baits Blades of Glory Umbrella Rig is smartly crafted to ensure unparalleled performance season after season. The Blades of Glory Rig is led by a military grade aluminum head...
Designed by the Team6 pro staff anglers at 6th Sense, the 6th Sense Provoke 97DD Silent Jerkbait is a smaller, finesse version of the popular Provoke 106DD Silent that delivers natural darting motion to perfectly mimic the movement of baitfish with the same silent acoustics. Featuring...
Extra Light Aberdeen Hooks give anglers a hook style they know and love built with extra light wire. The lighter wire allows minimal damage to bait like minnows when anglers put them on the hook and also makes it easier...
Style, innovation, research, and passion come together in the birth of the Daiwa Zillion SV TW G Casting Reel. After 40 years of experience in magnetic braking systems, Daiwa has enhanced perfection with the SV Booster System, which is the...
Engineered for elite bass anglers, the VMC RedLine Series Finesse Neko Hooks deliver on superior performance with their extra-light, extra strength Vanadium Steel. VMC's compressed, Needle Point design along with their P.T.F.E. finish on this hook helps it to glide...
The EVO™ Swim Jig brings premium ChatterBait® Elite EVO™ styling to a streamlined swim jig built for slipping through grass and heavy cover. Its detailed hand-painted finishes, lifelike 3D eyes, and signature EVO head design track true at any retrieve...
Introducing the 3600 Smallmouth Tackle Bag, the perfect storage solution for anglers who need a reliable and practical way to organize their fishing gear. This tackle bag is crafted from ripstop polyester, a durable and high-quality material that can withstand...
The Rapala DT Series lures, designed by crankbait authority David Fritts, dive fast and stay in the strike zone longer than any other crankbait on the market. The DT Series crankbaits have accounted for numerous tournament wins and record catches...
Optimized for the elite bass angler, the VMC RedLine Series Finesse Treble Hooks deliver on superior performance with their extra-light, extra strength Vanadium Steel. VMC's compressed, Needle Point design along with their P.T.F.E. finish on this hook helps it glide...
