Painstakingly designed and tested by the Jerkbait guru and Bassmaster Classic Champion, Hank Cherry, the Berkley Stunna Jerkbait 112+1 relies on the same peerless performance as the original Stunna but grants anglers a deeper dive to catch those hard-to-reach bass....
Built on the foundation of the proven Sweep 6.0, the Super Sweep 5.3 takes swimbait performance to the next level. With a redesigned tail, this bait delivers an enhanced tail kick and body roll, creating an aggressive, lifelike swimming motion that predatory fish can’t ignore.  Designed...
Multi-use fly. Tournament Grade Wire and Nano Smoothcoat are game-changing features. Incredible hook up percentage and increased retention once fish are hooked. Color: Nano Coat
Hank Cherry a Bassmaster Classic Champion, made modifications with a jerkbait that helped win him this title. The Berkley Stunna jerkbait is born from Hank Cherry's vast knowledge and has all the refinements for a jerkbait to excel. With action,...
5 Bearing System - Corrosion resistant stainless steel ball bearings, Aluminum Frame - Ensures precise gear alignment, Aluminum Cone - Pflueger's highest quality machined aluminum front cone design, and Dual Titanium Pins - Easier line pick-up with high-grade wear resistant...
Rain or shine, this is the umbrella you need on the boat. Tie on the new Tour Grade Umbrella Rig to target those early season pre-spawners and aggressive post-spawn schooling fish. Strike King’s Tour Grade Titanium Umbrella Rig is a...
Built to the specifications of 6th Sense’s prostaff, the 6th Sense Provoke 106DD allows anglers to utilize the erratic nature of the 106-series at a slightly deeper depth. Fitted with a precisely tuned internal weight system, the 6th Sense Provoke 106DD provides...
Perfect for targeting pressured and easily spooked fish, the River2Sea Whopper Plopper features a stickbait style front-half and a rotating backside, which delivers a heavy sputter as it moves across the surface.Whether you crawl it super-slow along weed lines, burn...
PowerPro braided Spectra fiber with Enhanced Body Technology (EBT) gives you awesome handling performance on any reel. Unlike the older style braided lines, fishing with PowerPro is as easy as fishing with monofilament. An incredibly round, smooth, and sensitive line,...
Daiwa’s revolutionary T-Wing System addresses the issue of traditional line guide/level wind systems constricting line flow by delivering a T-shaped line guide that is larger, wider and less restrictive. TWS allows line to exit freely from the spool with minimal...
Whether you twitch it on the top as a surface bait, or retrieved as a shallow runner, the Rapala Original Floater 5 Jerkbait delivers the wounded minnow action that others continue to imitate but can never duplicate. The lure that...
The Berkley Krej is a revolutionary hard bait that is creating a new style of fishing called "Krejing." This lure defies conventional jerkbaiting, by working its way upwards in the water column, only to fall backwards towards its target. Designed...
Built with Rapala’s legendary craftsmanship, the Rapala PXR Jowler 127 is a walking bait that offers innovative qualities to create maximum surface disturbance. Built with a durable plastic body and unique cupped mouth, the Jowler is designed to produce a...
Ideal for finesse top water presentations, the Berkley Drift Walker features a slim hydrodynamic profile and a long walking stride for those slick calm days. The tail weighted design provides long casts while the subtle clicking sound draws fish in...
Freedom gets heavy – really heavy, with our line-up of performance-designed tungsten flipping weights. FT Tungsten Flipping & Worm Weights feature an intuitive design which allows them to slip through cover, brush and floating vegetation with ease to get to...
The Phantom Limit Series Pants are designed to keep you cool and protected while enjoying a day on the water - Don't avoid protecting your legs from the harmful UV Rays! Features: - Lightweight Material for cool, comfortable fit - SPF 50+...
Designed by crankbait fishing legend, David Fritts, the Berkley Clickin' Frittside 5 Crankbait utilizes the proven fishing catching profile and action as the original Frittside but adds an inviting clicking noise that calls fish in dirty water conditions. Featuring a...
Innovative and Convenient Topless Design Extremely Rugged Wear-Resistant 1680D Construction Large Mouth Main Opening for Easy Access to All Trays Secure Trays with the Integrated Tie-Down Y-Strap with Adjustable Side-Release Buckle Closure Integrated Rain Fly for Stormy Weather 4 Rubberized...
Style, innovation, research, and passion come together in the birth of the Daiwa Zillion SV TW G Casting Reel. After 40 years of experience in magnetic braking systems, Daiwa has enhanced perfection with the SV Booster System, which is the...
The lure that started it all is still the number one "go-to" lure. Whether twitched on top as a surface bait, retrieved as a shallow runner, weighted with a split shot for medium depth or bottom walked off a three-way...
ADD FLASH AND SPLASH TO YOUR FROG OR SWIMBAIT! Unlimited Rigging Options w/Split Ring Change Out Increase Action and Improve Strikes and Hook Ups
Choice of the Pro's, Trilene 100% Fluorocarbon is the “XT” of professional-grade fluorocarbons. This proven formula provides incredi ble shock strength, abrasion resistance, and knot strength. Fast-sinking with greater line density for high sensitivity and less “bow” in the water...
The 6th Sense Splash Back Popper will bring new life to your popper arsenal. By offering a fresh, innovative design and different shape, it will revolutionize your topwater fishing. The Splash Back utilizes a unique keel-shaped body with flat sides, which makes the...
Introducing Evolution Fishing Lure Wraps, the ultimate solution for anglers seeking hassle-free organization and quality. Focused on functionality, these lure wraps are engineered to securely encase your baits, providing coverage over treble hooks. This ensures hooks are protected from rod...
The Rapala DT Series lures, designed by crankbait authority David Fritts, dive fast and stay in the strike zone longer than any other crankbait on the market. The DT Series crankbaits have accounted for numerous tournament wins and record catches...
Joining the legendary family of Spro Frogs, the Spro Essential Flappin Frog 65 delivers a kicking and buzzing action that triggers ferocious topwater explosions. Featuring a hollow body design and two large kicker legs, the Spro Essential Flappin Frog 65...
Features: Ripstop dobby 95% polyester, 5% elastane UPF 30 DWR stain resistant 2-way stretch Covered elastic waistband, zipper fly 7 functional pockets Cordura® plier pocket 27 Bar tacks at all major stress points & Fit: Relax fit 6” inseam,...
The 6th Sense Crush Series square bill crankbaits are designed for crashing thick shallow cover, ripping out of grass, cranking rocks, or just burning in open water. Diving up to 6 feet in water depth and fitted with sharp black...
Designed to be a universal casting jig, the 6th Sense Divine Hybrid Jig can do anything from fishing shallow cover like docks, rocks, brush, and grass to being dragged out deep over ledges and other structure. A cross between a structure jig,...
The product of countless hours of research and development, the Megabass Magdraft Swimbait delivers unique design and big fish attraction all rolled into one incredibly realistic package. Molded around an internal harness, the Megabass Magdraft Swimbait eliminates the ripping and tearing that...
The Megabasss Ito Vision 110+1 Jerkbait is designed to dive 3ft deeper in depth than the original Ito Vision 110. The 110+1’s medium bill is crafted to eliminate the traditional issues of high water-resistance, fatigue, and deadened darting-action often associated with long-bill...
The perfect combination of sight-and-sound, the Yo-Zuri Rattl’n Vibe Lipless Crankbait delivers a premium presentation that bass can’t resist. Incredibly lifelike, the Yo-Zuri Rattl’n Vibe Lipless Crankbait features a finely detailed scaling, 3-D eyes, and an precise baitfish profile.Internally, the Yo-Zuri Rattl’n...
Brand new design, these fishing shirts are as functional as they come! Complete with rod holder loop, extra pockets, and breeze-through back, you'll stay cool on the water this summer!
Perfect for targeting pressured and easily spooked fish, the River2Sea Whopper Plopper features a stickbait style front-half and a rotating backside, which delivers a heavy sputter as it moves across the surface.Whether you crawl it super-slow along weed lines, burn...
The 6th Sense Speed Wake Wakebait is the ultimate topwater presentation to mimic a fleeing bluegill or baitfish at high speeds. Built specifically for fishing fast, the 6th Sense Speed Wake Wakebait can be worked just below the surface without blowing...
The Rapala PXR Mavrik 110 Jerkbait is a high performance jerkbait that provides anglers with incredible fish-catching action and realism. Internally it features a unique weight transfer system that allows it to cut through the air like a bullet for...
The Rapala X-Rap Prop was designed by Rapala pro staffers like Bernie Schultz, who make their living fishing prop baits. Featuring Rapala-exclusive, counter-rotating blades that spin in opposite directions, it spits and gurgles with the slightest movement. Rapala also added some extra...
The Heddon Torpedo has been the world’s No. 1 best-selling prop-bait topwater lure for generations, and the Tiny version packs a lot of punch into its little package. The Torpedo’s aerodynamic shape, balance and weight allow anglers to cast for...
This rig features a newly designed head, body and cap that allows fisherman to quickly change or replace the arms. The heads are created using military grade aluminum to increase durability. Heads are turned on the most precise Swiss machines...
Purpose-built for use with bladed jigs, the Berkley Power Stinger Swimbait introduces a new honeycomb molding technology that drives action through its tail by translating the movement of the vibrating jig throughout the entire trailer. Designed with a thick baitfish profile, the...
The Rapala DT Series lures, designed by crankbait authority David Fritts, dive fast and stay in the strike zone longer than any other crankbait on the market. The DT Series crankbaits have accounted for numerous tournament wins and record catches...
Less invasive, yet just as effective as the original, the River2Sea Whopper Plopper Silent delivers the same signature topwater disruption as its noisy brother, minus the internal acoustics. Perfect for targeting pressured and easily spooked fish, the River2Sea Whopper Plopper...
