The X-Rap® is "all about the action." The versatility of the X-Rap allows an angler to impart a number of fish-catching actions in a single retrieve. Casts like a bullet for long accurate casts. Prominent scales and lateral line on...
Joining the legendary family of Spro Frogs, the Spro Essential Flappin Frog 65 delivers a kicking and buzzing action that triggers ferocious topwater explosions. Featuring a hollow body design and two large kicker legs, the Spro Essential Flappin Frog 65...
A favorite of touring pro and renowned bladed jig angler Brett Hite, the Z-Man Chatterbait Jack Hammer Baby Jack is a smaller version of the legendary Jack Hammer made for fishing in tough conditions. Precisely engineered with a downsized blade that starts...
Bandit's 200 Series Crankbaits Scream for attention and are very productive along outside drop-offs or where clear water forces fish deep. Producing an extra-wide wobble and offering a loud, fish-attracting rattle, these Bandit crankbaits really bring the strikes home! Hook...
Designed by crankbait fishing master, David Fritts, the Berkley Clickin' Frittside 9 Crankbait delivers a tight balsa-like thumping action with enhanced clicking sounds that attract fish in stained or dirty water. Featuring a flat-sided profile that accurately mimics both crawdads...
Packed with the same tournament-winning characteristics as its big brother the Megabass Ito Vision 110 Jr. Jerkbait features a scaled-down profile that works wonders around pressured bass. The Megabass Ito Vision 110 Jr. Jerkbait was designed from the ground up to deliver the...
A hybrid baitfish-crayfish design ideal for crawling over rocks and bottom structure, the Berkley Money Badger Crankbaits feature a slow rise off the bottom that allows them to hang in the strike zone longer during the pause. Built with Berkley’s...
Coupling the patented ChatterBait® design with the prominent, oversized 3D eyes of the Eye Strike® product line, this bladed jighead excels on a host of fresh- and saltwater species—just add your favorite ElaZtech® baitfish imitation!
Evolve your minnow game with the Berkley Doom Stroller – a hard stroll bait built for anglers who demand precision and performance. Designed for use in conjunction with forward-facing sonar, the Doom Stroller perfectly imitates an isolated baitfish to trigger...
Daiwa’s revolutionary T-Wing System addresses the issue of traditional line guide/level wind systems constricting line flow by delivering a T-shaped line guide that is larger, wider and less restrictive. TWS allows line to exit freely from the spool with minimal...
Designed in conjunction with two time Bassmaster AOY Chris Johnston, the Outsider Treble is engineered for anglers demanding maximum penetration and corrosion resistance in high pressure environments. Featuring Nano Alpha Technology for 2x better hook penetration and 4x better corrosion...
Built for covering that magical mid-section of the water column in 8-10 feet, the Bomber Gen 2 Fat Free Fingerling Crankbait is a compact crankbait that simply triggers bites and puts fish in the boat. Featuring a baitfish profile and...
The most unique design in the Model A line up, the Bomber Gen 2 Model 5A Crankbait is a true finesse crankbait due to its small stature and inherent ability to catch bass. Featuring a small shad body shape that...
The 6th Sense Catwalk was designed to break the barrier between power and finesse topwater presentations to give anglers a lure that can be the best of both applications. The 6th Sense Catwalk can be walked effortlessly to cover water...
A deadly crankbait that has fooled many bass for decades, the Bomber Gen 2 Fat Free Shad Jr. Crankbait is redesigned for better performance and to save anglers some money. Featuring a shad profile body shape and a rounded bill,...
The lure that started it all is still the number one "go-to" lure. Whether twitched on top as a surface bait, retrieved as a shallow runner, weighted with a split shot for medium depth or bottom walked off a three-way...
Luring with a quick walk the dog action, the JT-95 is a natural pencil bait with an accurate hook up ratio. Its compact and slim body design belies its devastating power. The JT-95 was the creation inspired by Evergreen staff...
Built to last with a solid aluminum frame, A-RB® bearings, Super Stopper® and more, Cardiff reel is a solid performer. A-RB® (Anti-Rust Bearings) Handle Side VBS® Variable Brake System (VBS®) Super Stopper® Assist Stopper® Non-Disengaging Levelwind System (400 and 401...
Born from Bassmaster Classic Champion, Hank Cherry’s vast knowledge, combined with Berkley’s design expertise, the Berkley Stunna Jerkbait 112 has all the refinements for a jerkbait to excel in a variety of conditions. It starts with a convincing baitfish-imitating profile...
Store your soft baits in a storage pack that allows you to easily see what you have. With a clear PVC window and a compact design, you'll be able to quickly pack, find, and access your soft plastics, ensuring you’re...
Soft, supple and castable. Superior sensitivity. Fill your spool with a main line specially designed to dominate fresh water. It's virtually invisible, with advanced hook-setting power, smooth casting and great knot strength.
Introducing the largest size in the Yamamoto Uni urchin bait lineup, the Yamamoto Uni Max features a 24mm core and bulbed appendages that catch water and shimmy erratically with each twitch of the rod tip. Poured with Yamamoto's custom TPE hard plastic material,...
The Rapala X-Rap Prop was designed by Rapala pro staffers like Bernie Schultz, who make their living fishing prop baits. Featuring Rapala-exclusive, counter-rotating blades that spin in opposite directions, it spits and gurgles with the slightest movement. Rapala also added some extra...
Elevating precision and unleashing limitless potential, Lew’s® Custom Pro Baitcast Reel features an ultra-compact design with 30mm spool, it boldly redefines expectations of quality and performance. Within the sleek, one-piece aluminum frame lies ParaMag® ITB (Inertia Transfer Braking) – the...
Designed specifically for smaller baits under 3.5 inches, Diamond Baits 3.5 Tight Wad A-Rig features 5 arms and 4 blades, making it one of the most compact A-Rigs available. This versatile rig is favored by spotted bass guides and excels...
Keep your soft plastic lures perfectly organized and protected with the Evolution Fishing Plastix Case. Designed for durability and convenience, this case features a welded tarpaulin construction, making it completely waterproof and built to last. Inside, a molded EVA structured...
ADD FLASH AND SPLASH TO YOUR FROG OR SWIMBAIT! Unlimited Rigging Options w/Split Ring Change Out Increase Action and Improve Strikes and Hook Ups
Although they can’t see it at first, predators in the neighborhood can feel its pulse, the Z-Man Evergreen Chatterbait JackHammer Stealth Blade delivers a sweet tune that pings lateral lines and incites mandibles to snap. The driving force behind the patented new...
Designed by crankbait fishing legend, David Fritts, the Berkley Clickin' Frittside 5 Crankbait utilizes the proven fishing catching profile and action as the original Frittside but adds an inviting clicking noise that calls fish in dirty water conditions. Featuring a...
Soft, supple and castable. Superior sensitivity. Fill your spool with a main line specially designed to dominate fresh water. It's virtually invisible, with advanced hook-setting power, smooth casting and great knot strength.
Freedom gets heavy – really heavy, with our line-up of performance-designed tungsten flipping weights. FT Tungsten Flipping & Worm Weights feature an intuitive design which allows them to slip through cover, brush and floating vegetation with ease to get to...
The ChatterBait PZ2 delivers proven ChatterBait vibration and durability at an unbeatable value. Featuring a streamlined head, custom 5/0 heavy-duty hook, secure trailer keeper, and stainless hex-shaped ChatterBlade, it produces hard-thumping action cast after cast. Premium skirts, hand-painted heads, and...
Seaguar Red Label, Strong and Highly Abrasion Resistant, Premium, 100% Fluorocarbon Performance Fishing Line, Virtually Invisible. Red Label is strong and highly abrasion resistant with good knot and tensile strength. 100% fluorocarbon; virtually invisible; made in Japan with cutting-edge innovation;...
Rule the Flats. Rule the Strike Zone. Built to dominate, the Berkley PowerBait Shrimperor is engineered to outfish every other shrimp lure on the market. Featuring one of the most realistic shrimp profiles ever molded, lifelike legs that catch water...
The new BOOYAH Bait Co. One Knocker lipless crank bait sets itself apart from the crowd with a unique fish-catching sound and cutting-edge color patterns. The One Knocker is famous for its single, oversized tungsten rattle that produces a "thump"...
The Berkley SlapGill merges biological accuracy and action to reproduce a panfish’s natural distress signals. Precisely placed weights drive a side-to-side flop while walking and a natural rocking return to rest. The result: the signature surface “slap” that inspired the...
The Berkley Krej is a revolutionary hard bait that is creating a new style of fishing called "Krejing." This lure defies conventional jerkbaiting, by working its way upwards in the water column, only to fall backwards towards its target. Designed...
PowerPro braided Spectra fiber with Enhanced Body Technology (EBT) gives you awesome handling performance on any reel. Unlike the older style braided lines, fishing with PowerPro is as easy as fishing with monofilament. An incredibly round, smooth, and sensitive line,...
Another take on a classic bait design with legendary crankbait angler and designer David Fritts. The Berkley® Frittside crankbait features the same proven action that won David Fritts the Bassmaster Classic®. Delivering proven balsa actions with the durability and casting...
The Abu Garcia Zenon X Baitcast Reel is engineered to give anglers the compact performance of the Zenon MG-X series along with the versatility of a heavy-duty fishing reel. The Zenon X low profile reel provides an aluminum frame for...
Ideal for finesse top water presentations, the Berkley Drift Walker features a slim hydrodynamic profile and a long walking stride for those slick calm days. The tail weighted design provides long casts while the subtle clicking sound draws fish in...
Sienna is a well-balanced, high performance built reel at an amazingly affordable price. Incorporating the Propulsion Line Management System for longer casts and reduced wind knots, the Sienna uses Super Stopper II for instant anti-reverse with no back play. Available...
Continuing to raise the bar for performance-driven budget-friendly reels, the Shimano SLX XT A Casting Reels are equipped with some of Shimano’s top-tier technologies that will make them a staple in your tournament fishing arsenal. Featuring SilentTune technology, the SLX...
The QWIK RIG by ÂĄEN is a single-piece, rear hook rigging and weighting harness built for urchin baits, cutting rigging time to seconds without sacrificing presentation. The evenly weighted system keeps your urchin horizontal for a natural profile. Machine-injection poured...
