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Zoom Winged Fluke - 7.5"
$7.99

A hot new soft plastic jerkbait with an aerial flair, the Zoom Winged Fluke is poured with two protruding wings that create a one-of-a-kind dying baitfish action that bass cannot resist. The unique body shape and keeled fins along the...

Spro Virola Swimbaits 5"
$16.49

The D-Style VIROLA Minnow is a highly refined Japanese soft bait designed to produce natural baitfish movement with unmatched control. Built for clear water, pressured fisheries, and modern sonar-driven fishing, VIROLA delivers a subtle rolling posture and realistic tail action that triggers...

AFTCO Shadow Tactical Hoodies
$69.00

This staple camo hoodie, inspired by the Reaper, is equipped with everything an angler needs to spend a day on the water. Shadow has a classic fit and is water-repellent. This kid's fishing hoodie also has an adjustable hood that...

Team Ark J98SP+ Suspending JerkBaits
$9.99

Style: J98SP+ Length: 3-7/8" (98mm) Weight: 3/8oz Depth: 6ft

Bizz Baits Sneaky Buzz Frame
$7.99

The Sneaky Buzz Blade is a perfect combination of stealth and action! The plastic blade allows for a different plastic gurgling sound than traditional metal blades.The subtle profile leaves behind an attention grabbing and distinct bubble trail! The 3-blade prop...

Booyah Poppin Pad Crasher Jr
$6.99

Following in the footsteps of the highly-effective Booyah Pad Crasher, the Booyah Poppin Pad Crasher provides a healthy topwater disturbance that works wonders in thick slop and windy conditions. The cupped mouth of the Booyah Poppin Pad Crasher moves a large amount...

Missile Baits Buzz Wagon Buzz Blades
$11.99

Built on a Gamakatsu Flip/Punch 3/0 hook – The hook is strong enough for braided line flipping, Nano coated for easy hook penetration. Made in the USA by Brazalo Lures All anodized blades – Silver, black, pink, and gold. Anodized blades are...

Z-Man Swimmin' Trout Trick Swimbait
from $5.79

The Z Man Swimmin' Trout Trick features a unique ribbed body and exclusive curved paddle tail that produce a vibrant, undulating swimming action. Originally designed for targeting seatrout, the Trout Trick is a versatile bait with a lifelike action that...

Bullet Tactical Tungsten Casting Finesse Drop Weight
$6.39

Anchor your drop shot rig with the Bullet Tactical Tungsten Casting Finesse Drop Weights and feel the difference a premium weight makes. Featuring a tungsten construction, they are more compact and more sensitive than their lead counterparts. The smaller profile...

Berkeley White Feather Round Bend Treble Hooks
$6.49

Berkley Fusion19 hooks are for everyone, from the novice to the avid angler. The Feathered Treble hook is an instrumental hook design used in a wide variety of angling methods. Each front of every package provides bait recommendations.

Megabass Hazedong Shad Swimbaits
$8.99 $6.00

The Hazedong Shad's sensitive tail produces realistic vibrations, making it effective even with slow retrieves and gentle shaking. Compared to the Spark Shad, it has less body movement and focuses its action on the tail for a subtle, high pitch...

War Eagle River Rat Spinnerbaits - 3/8oz
$7.99

After decades of special requests, the War Eagle River Rat Colorado Willow Spinnerbait was specifically designed to meet the demands of hardcore river anglers. Built with a light wire frame and a Colorado/Willow blade configuration, the War Eagle River Rat...

Picasso Tungsten Ball Jig Plain Gamakatsu
$7.79

Picasso's Tungsten Ball Jig is made of 97% pure Tungsten, providing the ultimate in feel and sensitivity for the angler.

Rapala 9 Shadow Rap Shad Jerkbaits
$7.50

Exhibiting the horizontal struggle and slow-rise of a dying shad, the Rapala Shadow Rap Shad extends the bass-catching power of the Shadow Rap family even further with a look and an action that is all-its-own. Engineered with a tall frame and flat...

Treeshaker Halo Brutal Hooks
$7.49

Designed in collaboration with BASS Elite Series angler Austin Felix, the Treeshaker Tackle Austin Felix's Halo Brutal Hook is a custom tagless dropshot rig specifically made for pairing with dice or urchin-style baits. Powered by a razor-sharp Ryugi Talisman Brutal Wacky/Neko Hook,...

Leland's Lures Crappie Magnet Brandon Smith Jig Heads 5pk
$3.99

Designed in collaboration with acclaimed crappie tournament angler Brandon Smith, the Leland’s Crappie Magnet Brandon Smith Jig Head features a unique head shape that uses flat and wide surfaces to provide more return on forward-facing sonar. Perfect for pairing with the Crappie Magnet...

BKK Heavy Guard Weedless Wacky Neko
$5.99

When fishing finesse presentations around heavy cover, the challenge is always the same: getting a natural presentation into tight, snag-prone areas while still converting light bites into solid hook-ups. The Weedless Wacky Neko is built for exactly that. It performs...

Old Timer 110V Electric Fillet Knife 8"
$60.99

The 110V Electric Fillet Knife was designed to make every fisherman fillet like a pro. Our ergonomic grip handle with a built-in ventilation system to maximize transmission output and detachable 8-in stainless steel optimal curved tip blades are just a...

Evergreen Bullpoint Shad Swimbaits
$12.99

Born from the mind and hands of master lure craftsman Morizo Shimizu, the Evergreen Bull Point Shad is unveiled as the perfect compliment to one of the most accomplished lures in the last decade, the Evergreen Jack Hammer. Forged with...

Z-Man Trout Trick
from $5.79

Poured using Z Man’s incredibly resilient ElaZtech plastic, the Z Man Trout Trick delivers a lifelike baitfish imitation that appeals to a wide-range of species. Perfect for pairing with the Z Man Trout Eye Jighead, the Z man Trout Trick works great on...

Berkley PowerBait Pit Boss - 4"
$6.99

Berkley PowerBait makes novice anglers good and good anglers great! Berkley scientists have spent over 25 years perfecting an irresistible scent and flavor - the exclusive PowerBait formula. Fish love PowerBait so much they hold on 18 times longer, giving...

Cuda Fish Lip Gripper
$15.99

The Cuda 6" Lip Gripper is perfect for freshwater fish and will hold up to 22 pounds. The T-handle construction and Cuda scale handle pattern allow for non-slip grip with comfort and control and make the tool easy to use....

Strike King Redfish Magic Flats Jig Heads
$5.49

Features: The Strike King Saltwater Flats Jig Head is a boxing glove style swimbait jighead. 3D molded eyes and a dual barb baitkeeper to lock soft plastics firmly in place. Chip-resistant paint finishes. Built around a saltwater-friendly, chemically-sharpened black nickel...

Trokar TK110 Extra Wide Gap Worm Hooks
$6.29

Trokar's TK110 Extra Wide Gap Hook is designed with a unique three-sided point, delivering unparalleled sharpness for lightning-fast hooksets. Designed for bulkier soft plastics, the TK110 offers optimal hook-up ratios and seamless presentations, enabling you to navigate through cover confidently....

Charlie Brewer's Spider Classic Pro Darter Head
$5.49

Designed by light-line pioneer, Charlie Brewer, Charlie Brewer’s Spider Classic Pro Head delivers a time-tested action that works wonders on light-feeding fish. Molded with a bullet-shaped head, Charlie Brewer’s Spider Classic Pro Head features a super-sharp 3/0 offset bronze hook that makes...

BOOYAH Flash Point Junior Deep Jerkbaits
$14.99

Deep-Diving Bill designed to reach fish suspended in deeper water columns. Custom willow blade inset in the head for a targeted flash point and a stronger FFS return. Compact 4-inch, 3/8-ounce profile to match smaller forage. Three ultra-sharp, size #8...

Scope Shad 3"
$5.99

Designed to be the ultimate minnow bait and tool for pairing with forward facing sonar, the Yamamoto Scope Shad offers a natural profile and action that is irresistible to bass. Molded with baitfish body shape that transitions to a small...

Costa Del Mar - Reefton Pro
from $284.00

Named after the iconic New Zealand fishing town, Costa’s classic Reefton frame just got some serious PRO upgrades. The large frame loved by anglers now carries our new PRO Series fit and features: sweat management channels and eyewire drains, improved...

Spro RK Crawler DD 50 Crankbaits
$13.99

Featuring the same hunting action as the previous RkCrawler, SPRO’s new RkCrawler 50DD can dive deeper than its predecessor in a smaller package. The RkCrawler 50DD is 50 mm long and weighs in at just 5/16oz oz. The newer model...

Yamamoto Hinge Minnow - 3.5"
$9.99

Brand: Yamamoto  The Yamamoto Hinge Minnow is exactly what you expect from the most premium soft bait brand on earth. THE ultimate rolling minnow. A jointed, or “hinged” tail section allows the Hinge Minnow to roll, even on a straight...

Bubba Stainless Steel Pliers 8.5"
$89.99

The Bubba Stainless Steel Pliers bring a new level of strength and durability to fishing pliers. Developed with premium, high-carbon stainless steel and a titanium nitride coating, these pliers are purpose-built to withstand extreme duress and resist corrosion. They come...

Z-Man Prawnstarz - 5"
$8.99

The PrawnstarZ™ is a highly realistic live shrimp clone, maintaining a natural horizontal posture due to its balanced ElaZtech® body. Its tail fan, antennae, and legs mimic authentic shrimp movements, and the abdominal segmentation enhances the tantalizing action. The internal...

Rapala BXB03 Crankbaits
$12.99

Badly behaved and always looking for a fight, the BX® Brat is one tough little cookie. Balsa inner core with an armor coating of rugged copolymer, it is the most durable, fish catchin' square bill ever. Balsa Core and Copolymer...

Gamakatsu Feather Treble White
$7.99

Add instant flash to any bait with Gamakatsu's new Feathered Trebles. These trebles are hand tied using premium grade bright white hackles with either Red or Pearl Crystal Flash for an attractive accent. All of the premium components are assembled...

Z-Man Prawnstarz - 3.5"
$8.99

The PrawnstarZ™ is a highly realistic live shrimp clone, maintaining a natural horizontal posture due to its balanced ElaZtech® body. Its tail fan, antennae, and legs mimic authentic shrimp movements, and the abdominal segmentation enhances the tantalizing action. The internal...

Owner Cover Shot Worm Hooks
from $6.79

Perfect for all types of finesse fishing around cover, the Owner Cover Shot Worm Hook is an ideal choice for a drop shot, split shot, Carolina rig, and even a light Texas rig. Featuring a monofilament bait keeper, which allows anglers to...

Z-Man Slim Swimz Swimbait - 3"
$5.49

Tiny, yet tenacious, the Z Man Slim Swimz offer a scale-down baitfish profile that is just begging to be inhaled by hungry bass. Made with a strong-pumping paddle tail, the Z man Slim Swimz provide a lethal swimming action that will bring...

H&H TL150-25 TROT LINE
$14.59

H&H Trot Lines are manufactured out of high quality twine and fused plastic sleeves w/ brass swivels. TL150-25 150 ft. White Nylon Twine 25 Drop Lines & Hooks

Gamakatsu G Power Heavy Cover Flip & Punch Hook
$10.49

Designed by Bass Pro Tour Pro, Aaron Martens, the Gamakatsu G Power Heavy Cover Worm Flip Punch Hooks are built to satisfy the demands of serious flipping and pitching enthusiast. Developed with an emphasis on hook penetration, the Gamakatsu G...

Strike King Tour Grade Football Jig
$4.19

The Tour Grade football head Jig is the ultimate jig for Deep water fishing. The wide football shaped head gives better feel and helps the bait stand- up on the bottom. The flat eye line tie helps keep the line...

Strike King KVD 2.5 HC Squarebill Silent Crankbait
$6.79

Legendary professional bass angler, Kevin VanDam, spent a considerable amount of time designing and fine tuning the Strike King KVD HC Square Bill Silent Crankbait.  He wanted to ensure that it had the right erratic action with the wandering and searching...

Rapala SSR07 Shallow Shad Raps
$10.49

The benchmark other crankbaits are measured by, the Shad Rap® closely resembles baitfish found the world over. Constructed of premium balsa, it is equally effective cast or trolled, performing from ultra-slow presentations to super fast without fail. Its precise action,...

Strike King KVD 1.5 Squarebill Crankbaits
$9.99

Designed to the exact specifications of angling legend Kevin VanDam. Perfect for shallow water and power fishing. The squarebill design and unique “hunting” action will constantly wander with erratic movement while still running true. It also deflects perfectly off cover...

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