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Megabass Big Gabot Hollow Bodied Frog
$16.39

Delivering unrivaled performance and quality that Megabass in known for, the Megabass Big Gabot Hollow Body Frog offers a one-of-a-kind design that allows it to produce multiple actions, give anglers amazing versatility. Featuring a catamaran mouth design that was specially...

Z-Man Slim Swimz Swimbait - 3"
$5.49

Tiny, yet tenacious, the Z Man Slim Swimz offer a scale-down baitfish profile that is just begging to be inhaled by hungry bass. Made with a strong-pumping paddle tail, the Z man Slim Swimz provide a lethal swimming action that will bring...

Zoom Z Craw Worms 7"
$6.79

Providing exactly the right combination of bulk and finesse, the Zoom Z Craw Worm delivers a profile that will lure fish under any condition. Developed with key input from FLW Tour pro, Dan Morehead, who was cutting up different Zoom...

Gamakatsu G-Finesse Short Shank MH Treble Hooks
$13.56

Big fish. Tough, toothy fish. Fish that live in bunkers of root balls, milfoil and hydrilla. Aaron Martens frequently chases them, and he asked us for medium heavy G Finesse treble to get’em better. We answered. The new G Finesse...

Berkley PowerBait Pit Boss - 4"
$6.99

Berkley PowerBait makes novice anglers good and good anglers great! Berkley scientists have spent over 25 years perfecting an irresistible scent and flavor - the exclusive PowerBait formula. Fish love PowerBait so much they hold on 18 times longer, giving...

Missile Baits Hover Missile
$5.99 $4.00

The Hover Missile is the most functional hover head on the market with a high-quality hook. Made for the red hot, mid-strolling technique that is popular with Forward Facing Sonar, the weight of the Hover Missile is shaped like a...

Strike King Chick Magnet Flat Sided Crankbait
$10.49

A traditional lure featuring an innovative design, the Strike King Chick Magnet Flat Sided Crankbait was designed in collaboration with MLF pro Andy Morgan by combining the best attributes of a homemade plug with modern technology. Very few people understand the intricacies...

Heddon Super Spook Boyo Topwater Walking Baits
$7.99

The Heddon Spook Boyo Topwater Walking Bait delivers the same tremendous action as the renowned Spook Jr. - now in an even more bite-sized 3-in size. Perfect for those times when bass are keying in on smaller baitfish, it’s also...

Zoom Horny Toad - 4.25"
$5.99

The Zoom Horny Toad offers some great features not found on any other soft plastic bait. The shape resembles a frog and most anglers will use them for a topwater frog presentation. The Zoom Horny Toad features two Ultra-Vibe legs...

Scope Shad 3"
$5.99

Designed to be the ultimate minnow bait and tool for pairing with forward facing sonar, the Yamamoto Scope Shad offers a natural profile and action that is irresistible to bass. Molded with baitfish body shape that transitions to a small...

Kalins Mogambo Grub 6''
$8.99

Designed to start working the moment it hits the water! The Kalin's Mogambo Grub which was used to set numerous freshwater world records in the Great Lakes is a proven performer for flippin', pitchin' or topwater. This is the ultimate...

PHANTOM "PHAT SACK" WEIGH BAG
$36.99

Offering style and performance for the weigh-in line, the Phantom Outdoors "Phat Sack" Weigh-In Bag was designed to comfortably haul your big stringer to the scales, while keeping your catch safe.  The "Phat Sack" Weigh-In Bag features a Velcro handle and a...

Yamamoto Yamatanuki
$8.59 $5.99

Poured using Yamamoto’s custom heavily weighted soft plastic formula, the Yamamoto Yamatanuki Stick Bait is super dense which allows it to be fished weightless with great castability and a fast horizontal rate of fall. Ideal for pairing with an extra wide gap hook,...

Costa Del Mar - Blackfin
$260.00

The trusted tool of the true angler, Costa's Blackfin sunglasses bring serious clarity and comfort to a day fishing, whether it's wrestling marlin in the deep sea, spinning up salmon in the river's current or fly casting for bonefish along...

Smithwick Floating Rattlin' Rogue Jerkbait, 4 1/2", 1/3 oz
$4.99

The Floating Rattlin' Rogue has the size and action to catch walleyes (as well as all species of bass!) and feature color patterns specially designed for walleye anglers.

Rapala Dt16
$10.79

The DT® (Dives-To) series of crankbaits, dive fast to a preset depth and stay in the “strike zone” longer than any than other crankbait on the market. Made from the top seven percent of balsa wood, this consistently perfect wood...

Betts Spin Jig Spinners
from $2.99

Betts Jig Single Blade Spinner - The Betts Jig Single Blade Spinner is designed to turn at a very slow speed and is perfectly balanced with a beautiful bright finish.   

Phantom Camo Performance Fishing Shirt
$34.00

Phantom Camo Long-Sleeve Performance Fishing Shirt Our long-sleeve performance shirt will take your style to the next level. This lightweight performance shirt will help keep you dry, comfortable, and protected from the Sun's UV rays. Stay fresh while you’re active on the water with this...

Z-Man Swag LT Swimbaits - 6"
$17.99

The SWAG LT Swimbait combines a wide, stable swim action with a versatile Over/Under Line-Through harness for dorsal or belly hook rigging. Built from 10X Tough ElaZtechÂŽ, it slides up the line on hookset to prevent thrown hooks. Features include...

Gamakatsu G-Finesse Series Wacky Jig Head
$9.99

Gamakatsu’s Jig Head Wacky is a vast improvement over other wacky jigs. The nickel/titanium weed guard is the first indication that Gamakatsu’s raised the bass fishing bar. This weed guard is small but mighty as it effectively clears hazards yet...

Jackall Drift Fry Swimbaits - 4.0
$15.99

The Jackall Driftfry 4.0 is one of the key baits utilized by Kyoya Fujita en route to his first-place finish at the 2024 Bassmaster Elite Series on Toledo Bend. It's perfectly designed for the hover-strolling technique that Fujita has become well known...

'Pitch Black' Tungsten Skirt Puchin' Weights
from $6.99

The 6th Sense Tungsten Skirt Punch Weight is designed to get your bait though that thick/matted surface cover, while minimizing surface-punch disturbance that can often spook the fish below. The compact, streamlined design cleanly punches through the surface vegetation, preventing...

Leland's Lures Crappie Magnet Brandon Smith Jig Heads 5pk
$3.99

Designed in collaboration with acclaimed crappie tournament angler Brandon Smith, the Leland’s Crappie Magnet Brandon Smith Jig Head features a unique head shape that uses flat and wide surfaces to provide more return on forward-facing sonar. Perfect for pairing with the Crappie Magnet...

Z-Man Elaztech Split Tail Trailerz - 10pk
$3.79

Z-Man is an industry leader in plastics technology, which explains why Z-Man Elaztech Trailerz are at the forefront of a revolution in soft bait performance. The defining characteristics that separate Elaztech Trailerz from other soft plastics are their life-like action,...

Berkeley Toad Riveter
$9.99

Entice big bites with the Berkley Toad Riveter; so deafening, fish can’t help but notice. Berkley Labs has created the ultimate sound profile using a custom rivet and anodized blade, proven wire form and upgraded componentry; the Berkley Toad Riveter...

Evolution Big Bait Bags
from $49.99

Introducing our innovative Roll-Up Big Bait Bag, designed specifically for large baits such as Glide baits. This bag boasts four large pockets, each meticulously engineered to securely store your large lures. Crafted from a fusion of premium materials, including durable...

Zebco 404 SC Reels
$18.99

Legendary heavy-duty performance and durability. With all-metal gears built to reel-in bigger lures and bigger fish! Pre-spooled with tough 15 lb. line.

Trokar TK170 Magnum Weighted Swimbait Hooks
$8.29

If you’re a bass angler looking to cash more checks fishing grass, you need the TK170 Magnum Weighted Swimbait Hook. With the added keel weight, you have more control on both the speed and depth you fish your swimbaits. Total...

Storm Original Wiggle Wart Crankbait Phantom Red Craw 2" 3/8 Oz
$6.29

Great for targeting finicky fish of any species, the Wiggle Wart® is a fabled lure with many a fish story to be told. Legendary side-to-side action at all speeds with a loud rattle and just the right patterns for any...

Rapala SSR07 Shallow Shad Raps
$10.49

The benchmark other crankbaits are measured by, the Shad RapÂŽ closely resembles baitfish found the world over. Constructed of premium balsa, it is equally effective cast or trolled, performing from ultra-slow presentations to super fast without fail. Its precise action,...

Bite Liquid Fish Attractant
$12.99

Designed to boost the effectiveness of any soft bait when paired with Nories Bite Powder, the Nories Bite Liquid Fish Attractant delivers a powerful scent enhancement to any presentation. Precisely formulated with natural attractants and special amino acids, Nories Bite Liquid is made...

Z Man Banded Replacement Skirts
$4.29

Built by those who know skirting best, the Z Man Banded Replacement Skirtz deliver professional-grade performance that will turn your favorite jig, chatterbait, buzzbait, and spinnerbait into a fish-catching machine. Constructed using 45-strands of premium silicone, the Z Man Banded Replacement Skirtz...

Sunline Siglon PE AMZ Braided Line
from $29.99

The Sunline Siglon PE AMZ Braided Line is an eight-strand high performance braided line. This line features Performance Sustainable Processing (PSP) which significantly prolongs the initial performance of the braided line. SPS maintains the initial smoothness and durability of the...

Bullet Weight RCB2 Rubber Grip - 1/2oz Ziplock, 4Bg
$2.42

This rubber insert holds your sinker in place anywhere on the line, plus it makes it incredibly easy to move your sinker on the line, without retying. It's great for a huge range of fishing applications. 0419-0483: Contains: 12 -...

Strike King Rage Cut-R Worms - 6"
$6.99

Strike King’s most versatile worm ever, the Strike King Rage Cut-R Worm can be flipped, pitched, Texas-rigged, Carolina-rigged, swam weightless or on a weighted hook. Featuring Strike King's Rage Tail customized hi-grade plastic formulation, the Rage flange on the tail delivers the...

Turtlebox Portable Speakers
from $250.00

THE ULTIMATE OUTDOOR SPEAKER Premium Sound 100% waterproof 120 decibels 20+ hours of playtime 'Party Mode' allows infinite pairing for ultimate listening experience

Berkley Fusion19 Frog Hooks
$4.99

The Berkley Fusion19 Frog Hook is a must-have accessory for anglers of all skill levels who want to elevate their frogging experience! The Berkley Fusion19 Frog Hook is designed for anglers of all skill levels to make Frogging fun and...

Frog Factory Ribbit Frogs 3.5"
from $5.39

Of all the baits out there, a frog is one of the most exciting lures to fish. Bass explode on the Stanley Ribbit. It's absolutely heart stopping action. You can work this weedless wonder over logs, grass beds, and lily...

Owner Flashy Swimmer Bass Hook with Centering-Pin Spring
$7.50

FLASHY SWIMMER with Owner's TwistLOCK™ Centering-Pin Spring (CPS-patent pending) is a unique setup for rigging soft swimbaits, flukes, and other swimming plastics. The spinner blade is attached to a non-moveable weight that keeps a rigged soft plastic perfectly for use...

Netbait Nano Swims 2"
$3.79

BaitFuel’s Nano Crappie Series features six meticulously crafted bait styles, each supercharged with BaitFuel Fish Attractant to maximize attraction and increase your catch rates. The Nano Crappie Series is designed to straight-up catch ‘em; Specks, Calico, Strawberry Bass, Papermouths and Sac-a-lait (or whatever else you...

Strike King Pro Model 10XD Crankbaits
$14.50

Deep diving crankbaits are common, but the unique curved bills of the XD series allow the bait to dive deeper and faster, changing the deep diving crankbait game forever. The XD series from Strike KingÂŽ has set the standard for...

The Upgrade Hover Hooks - 5pk
$8.99

Designed with finesse fishing in mind, The Upgrade Hover builds on our basic jighead design, making it perfect for forward-facing sonar, umbrella rigs, and any other application you can imagine. The bait keeper, strategically positioned closer to the bend of...

Strike King Clickin Chicken Crankbaits - 3"
$17.99

Enhancing the action and appearance of your topwater plopper presentation, the Strike King Clickin Chickin is designed to produce a unique sound and water disturbance that entices aggressive reaction strikes from predatory fish. Utilizing its unique steel-tail construction, the Clickin Chickin creates...

Bubba Bait Dip Nets
$30.99

When you need to transfer bait on your boat, look no further than the BUBBA BAIT DIP NET. The lightweight design and the IC ONIC, NON-SLIP GRIP will make it easier than ever to catch the wiliest of baitfish. If...

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