The 6th Sense Lure Lab set out to create the perfect multi-purpose soft plastic on the market. We are proud to introduce, The Juggle Minnow. This bite-sized, 4”, soft plastic is comprised of 3D like ridge lines, and a bulbous tail...
If you think BOOYAH Counter Strike Spinnerbaits get bass and bass fisherman excited (which, of course, they do) wait till you see the buzz the new Counter Strike Buzz creates. Counter-rotating blades deliver exceptional stability and offer a distinctive sound...
When fishing finesse presentations around heavy cover, the challenge is always the same: getting a natural presentation into tight, snag-prone areas while still converting light bites into solid hook-ups. The Weedless Wacky Neko is built for exactly that. It performs...
Hand tied in some of the HOTTEST fish Katching colors! Katch-Her Lures Jigs are proven to katch the big ones! Hand poured, Hand-Tied, Hand painted jigs from, where they know jigs. Katch-Her Lures was founded by Jody Wright (Ellenboro, NC)...
The Keitech Swing Impact FAT offers anglers an extremely versatile bait that can be utilized with a number of techniques and in almost any scenario. The Keitech Swing Impact FAT is thicker than the original, but just as deadly on A-rigs, jigs,...
Featuring heads composed of 97% hard-fired tungsten, the Eco Pro Tungsten Money Maker Jigs take shakey head fishing to the next level. Since tungsten is much denser than lead, it allows the Money Maker’s heads to be significantly more compact...
The new Spring Lock Spinner from Gamakatsu makes your favorite swimbaits and other soft plastics even more effective by adding flash and vibration to attract fish from even greater distances. The revolutionary design features two retaining wires wound in parallel,...
The TATULA ELITE was designed and engineered with distance casting as a focus, with features to complement that objective. A variety of engineering technologies combine to make this the one of the longest casting reels on the market. A redesigned...
Trilene® Big Game™ is one of the most popular line families in North America due to its incredible strength, reliability and value. Big Game™ Braid is manageable, easy-to use, and has reliable knot strength -- all at an exceptional value!...
Soft jerk baits are known fish catchers and the Salty Super Fluke from Zoom Baits is one of the premier baits on the market today. The natural fish shape is attractive to all kinds of fish in both fresh and...
It’s America’s most trusted, easy-to-use fishing reel, now with a larger gear ratio that lets you retrieve your lure 20% faster. Features all-metal gears, QuickSet™ anti-reverse, Bite Alert™ and a dial-adjustable drag. All at a price that lets everyone in...
One part fluke, one part soft stickbait, the Zoom Fluke Stick gives anglers two highly effective baits rolled into one appetizing package. Whether you fish it weightless, on a dropshot, or Texas-rigged, the Zoom Fluke Stick has a seductive gliding motion on...
A hot new soft plastic jerkbait with an aerial flair, the Zoom Winged Fluke is poured with two protruding wings that create a one-of-a-kind dying baitfish action that bass cannot resist. The unique body shape and keeled fins along the...
A unique twist on the original Skitter Pop, the Rapala Skitter Prop delivers a churning topwater presentation that will increase your fish count and your heart rate. Made from premium-grade balsa wood, the Rapala Skitter Prop features a top-of-the-line prop blade at...
The PrawnstarZ™ is a highly realistic live shrimp clone, maintaining a natural horizontal posture due to its balanced ElaZtech® body. Its tail fan, antennae, and legs mimic authentic shrimp movements, and the abdominal segmentation enhances the tantalizing action. The internal...
A result of dedicated design work by renowned professional anglers Todd Castledine and Kevin VanDam, the Strike King Gravel Dawg 8 Crankbaits are the ultimate choice for crankbait anglers across the country. This medium-diving bait is built in a compact...
The Swamp Lord is built to dominate hookup ratio, with perfectly angled Fusion19 hooks and a supple, collapsible body to drive home hooksets. A sealed hook shank and watertight body chamber keeps the Swamp Lord efficient -less squeezing, less slowing...
Built on a Gamakatsu Flip/Punch 3/0 hook – The hook is strong enough for braided line flipping, Nano coated for easy hook penetration. Made in the USA by Brazalo Lures All anodized blades – Silver, black, pink, and gold. Anodized blades are...
Super strong, yet incredibly soft, the Phenix Rods Hydra 8 Strand Braided Line offers an industry-leading construction that stands-up to the demands of anglers everywhere. Transmitting the subtlest of bites, the Phenix Rods Hydra 8 Strand Braided Line possesses zero stretched...
Designed by Bassmaster Classic champion, Ott Defoe, the Rapala Ott’s Garage Deep Tiny 07 Crankbait unlocks a deeper section of the water column for the Tiny Series. Made from premium balsa wood, the Ott’s Garage Deep Tiny 07 Crankbait features...
The Joker is a 2-inch solid body bait that features three appendages that each have a small ball on the end to amplify their action. The result is a bait that resembles a joker's hat; but this bait is no...
Our softest hoodie yet! This lightweight hoodie is perfect for the cool evenings and representing • Side-seamed• Kangaroo pocket• Ribbed cuffs and waistband• White cord drawstring• Unisex sizing• Retail fit• Pre-shrunk
Picasso's Tungsten Ball Jig is made of 97% pure Tungsten, providing the ultimate in feel and sensitivity for the angler.
Engineered and designed for elite bass anglers, the VMC RedLine Series Wacky Neko Hooks deliver on superior performance with their extra-light, extra strength Vanadium Steel. VMC's compressed, Needle Point design along with their P.T.F.E. finish on this hook help it...
The Berkley Gulp!® Turbo Shrimp is the next evolution of shrimp imitations that is set to change the game for all saltwater fishing scenarios. Featuring a unique leg design that oscillates back and forward upon retrieval, the Gulp!® Turbo Shrimp...
Designed with the input of Elite Series professionals, the Yum Swim’n Dinger provides a hybrid attraction that retains all of the legendary features of the original Yum Dinger  – and then some. Heavily salted and slow-sinking, the Yum Swim'n Dinger has...
Owner Hooks Gorilla Light Baitholder Hook -Â Gorilla Light bait hooks are a lighter version of the Gorilla hooks for a more natural presentation. Use for rigging smaller live baits like anchovies, or natural baits for snappers and sheepshead. Ideal when...
Brand: Eagle Claw Solid brass collar and features 3 twisted wire eyes. Comes in a resealable package. .
Just when you thought the Tatula reel family couldn’t get any better, the Daiwa Tatula 300 Casting Reel delivers top shelf performance that now gives anglers plenty of power to throw oversized baits for catching trophy-caliber bass. Built around a...
Gamakatsu’s most popular and versatile hook, the legendary EWG worm hook is the gold standard in high performance wide gap hook designs. This hook fishes a Senko to perfection. Use it to pitch a Brush Hog or Sweet Beaver to...
The PENN Rival was engineered to be an extremely versatile all-around reel at an affordable price. Features a lightweight graphite frame and sideplates with aluminum frame rings for improved rigidity to prevent frame-flex.  HT-100 drag washers provide smooth drag under heavy loads. Line Capacity Rings eliminate the question of how much line you have left when...
Crafted using the finest components and materials imaginable, the Megabass Uoze Swim Jig delivers unrivaled performance by blurring the line between swim jig and underpsin.  Sculpted with a tapered head and flared gill plates, the Megabss Uoze Swimmer Swim Jig cuts through vegetation...
Deep-Diving Bill designed to reach fish suspended in deeper water columns. Custom willow blade inset in the head for a targeted flash point and a stronger FFS return. Compact 4-inch, 3/8-ounce profile to match smaller forage. Three ultra-sharp, size #8...
The Rapala DT Series lures, designed by crankbait authority David Fritts, dive fast and stay in the strike zone longer than any other crankbait on the market. The DT Series crankbaits have accounted for numerous tournament wins and record catches...
The Emblem Hoodie pairs our signature emblem with a camouflage background. Made from midweight cotton-poly fleece, this men’s fishing sweatshirt is an easy layer when temperatures drop. • ARM:80% cotton, 20% polyester• STBL:70% cotton, 30% polyester• Midweight fleece• Screenprinted logo
Establishing the benchmark for deep diving crankbaits, the Megabass Deep X 100 LBO Crankbait was designed by master lure creator, Yuki Ito, to instantly attack at its maximum diving depth and display an astonishing ability for obstacle evasion. The Megabass...
Since it's introduction to the US market in the mid nineties, Megabass has gained a very loyal following among touring pros and the rest of us. Megabass has developed a reputation as being the most active baits in their class...
The Strike King Mr. Crappie Sausage Head Jig Heads are designed to have a unique sausage shaped head. Combine that with an Eagle Claw Lazer Sharp platinum black hook your bait won't roll side to side and you can achieve...
The new Bushwhacker Pro Elite is here! The updated head has been built so that you can use frogs and cover the weight with the bait and if you are wanting a smaller profile, you can now run those small...
Born from the mind and hands of master lure craftsman Morizo Shimizu, the Evergreen Bull Point Shad is unveiled as the perfect compliment to one of the most accomplished lures in the last decade, the Evergreen Jack Hammer. Forged with...
The extreme scent dispersion of Gulp! expands the strike zone allowing you to catch more fish! Berkley Gulp! truly is the next generation in soft bait! Looks, feels, and smells like live shrimp! Rig and fish using any technique appropriate...
Confidently cast to a big bass holding in the thickest cover with the Strike King® Hack Attack Jig, perhaps one of the deadliest heavy-cover jigs ever made. Designed to be fished through the nastiest underwater jungles, both shallow and deep,...
The Gamakatsu Wide Gap Weedless Finesse Hook was designed for situations where you need a big hook but a long shank worm hook would be too much. One of the best uses for the Gamakatsu Wide Gap Weedless Finesse Hook...
Owner Down Shot Offset Hook - When using this hook, use a palomar knot and pull the tag end of the line up, and over through the hook's eye one additional time before attaching sinker. Rig any kind of soft...
Attract with hair and make them bite! Many people must have thought, "If only there was an intermediate size between the old Koike and the Fullcast!" When you want to fish according to the situation, it's worth having a...
